Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.
Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
Amazing article. As per my point of view, the best source of traffic in today’s world is nothing but the social networking site. A huge number of people are using social media. So, we can connect with our audience easily. While doing the research, I have found this article: https://www.blurbpointmedia.com/design-social-media-business-marketing-strategy/ which is about the developing the community on the social media. I think the best way to a successful social media account is nothing but the posting different kinds of interesting content on the daily basis!
While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online. There are many free tools available to help you find keywords to target, such as Answer the Public.
However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.
Hey Mischelle, thanks for the input! It’s true, SEO is definitely a long game. You need to lay the foundation and keep improving your site, publish new content and promote what you already have. However, if you keep at it, it can pay off nicely over time. And you are right, picking the right keywords is one of the foundations for SEO success. Thanks for commenting!
I can feel the excitement in your writing, and thanks for all this free info you know how to get loyal subscribers, I believe you are one of the best in the business, no up selling just honesty, its so refreshing, i cant keep up with you I have only just finished the awesome piece of content you told me to write and just about to modify it then finally start promoting, i will be looking at this also THANK YOU, PS i couldn’t make your last course but i will get on board for the next one
Fantastic stuff, as usual, Brian. The First Link Priority Rule is always one that causes me great angst. I often get torn between search engines and usability when it comes to the main navigation bar. And, I’ve never known what the heck to do about the “Home” link. You can hardly target your keywords with that one without it being anything but awkward.
Give customers the ways with which they can access the translated version of your website easily. And if they are not able to execute that, then they will bounce without engaging. You can integrate the ‘hreflang” attribute to the website’s code and assure that the adequately translated version of the website appears in the search engines. Yandex and Google highly recognize it.
I am a newbie in the blogging field and started a health blog few months back. I read so many articles on SEO and gaining traffic to a blog. Some of the articles were very good but your article is great. Your writing style is amazing. The way you described each and every point in the article is very simple which becomes easy to learn for a newbie. Also, you mentioned numerous of ways to get the traffic to our blog which is very beneficial for us. I am highly thankful to you for sharing this information with us.
Also make sure that your blog posts are consistent with one another and that each post has the same-sized images, headings and font. Always ensure that your blog post titles don’t lead your visitors astray. This may seem obvious, but it happens more often than you’d think. For example, if your blog post is titled “The Top 10 Places to Hike in Southern California” but the post itself talks about hiking spots all throughout the entire state of California, you’re probably going to lose visitors. After all, it’s not what they had signed on for!
Stickers are essentially mini-posters, and advertisers have been using them for decades to get the word out without technically breaking the law. They hand them out to teams who then go out and plaster them over public buildings, bus stops and street signs. When the authorities complain, they say “oh, we only gave them to our customers. We have no control over where they put them.”
Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.
Provide full functionality on all devices. Mobile users expect the same functionality - such as commenting and check-out - and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata - such as titles, descriptions, link-elements, and other meta-tags - on all versions of the pages.
Regarding internal linking, i believe that in the case of two links pointing to an internal page, being one of those links in the group i mentioned above, they will considered only the one witch feed the algorithm with more information. In sites that have the menu before the content, it will be the second link. I think that’s the smart way for them to analyse all the links to better understand the destination page content. And they are smart 😉 .
Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.
Expertise and authoritativeness of a site increases its quality. Be sure that content on your site is created or edited by people with expertise in the topic. For example, providing expert or experienced sources can help users understand articles’ expertise. Representing well-established consensus in pages on scientific topics is a good practice if such consensus exists.
I’ve always been one to create great content, but now I see it may not necessarily be the right content. Can Share Triggers work for all niches including things like plumbing companies, computer repair, maybe even handy men that have a website for their business? I would say I’m estimating half the views a month as I should. Hopefully some of these strategies will help.
Hats off to your detailing and intelligence. I thoroughly enjoyed reading the post, very informative and engaging. I was actually applying them to see the amazing results. I also found a platform called soovledotcom which actually pulls keywords from amazon, e-bay, yahoo answer, wikipedia, google and bing, but your illustrations here will certainly yeild superior results for organic seo & finding keywords.
Search engines use complex mathematical algorithms to interpret which websites a user seeks. In this diagram, if each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: Percentages are rounded.