Search engine optimisation or SEO, has become a huge priority for marketers over the last few years. It’s easy to see why—higher search engine rankings result in more traffic, more leads, and higher sales and conversions. But how, exactly, does it work? How does adding keywords to various site elements improve your chances of ranking well in search engines?
Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.
I’d add one thing to number 5: Writing good copy is crucial not just for your Title/snippet, but for your whole page, especially your landing page. You want people to stay on your page for a while and (hopefully) even navigate to other pages you have. Google looks at bounce rate and where they go after they hit your page. Learning to write good copy can not only increase conversion (if you’re selling something) but make your content more impactful and engaging. There are free books at most libraries or online to help.
Hello Brian, i am planing to start my blog soon and im in preparation phase (invastigating, learning, etc…). I have read a lot of books and posts about SEO and i can say that this is the best post so far. Its not even a book and you covered more than in books. I would like to thank you for sharing your knowledge with me and rest of the world, thats one of the most appriciate thing that someone can do, even if you do it for your own “good” you shared it! As soon as i start my site ill make and article about you!!
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Hey Ted, thanks for the great questions! The peak times refer to your particular time zone, if you are targeting an audience that resides in the same zone as you. You can also use tools to find out when most of your audience is online. For example, Facebook has this built into their Page Insights. For Twitter, you can use https://followerwonk.com/. Many social posting tools also offer this functionality.
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